How Far-Right Meme to Anti-ICE Icon: This Unexpected Evolution of the Frog
This revolution won't be broadcast, but it could have amphibious toes and large eyes.
Furthermore, it may involve a unicorn's horn or the plumage of a chicken.
While demonstrations against the leadership persist in US cities, participants are utilizing the energy of a local block party. They've offered salsa lessons, handed out snacks, and performed on unicycles, as officers watch.
Mixing levity and politics – a strategy social scientists term "tactical frivolity" – is not new. But it has become a hallmark of protests in the United States in the current era, used by both left and right.
A specific icon has emerged as especially powerful – the frog. It began when a video of an encounter between an individual in an amphibian costume and ICE agents in the city of Portland, went viral. It subsequently appeared to demonstrations throughout the United States.
"There is much going on with that small inflatable frog," notes LM Bogad, who teaches at UC Davis and a Guggenheim Fellow who focuses on creative activism.
The Path From the Pepe Meme to the Streets of Portland
It is difficult to examine protests and frogs without mentioning Pepe, a web comic frog embraced by extremist movements during a previous presidential campaign.
Initially, when this image gained popularity on the internet, its purpose was to signal certain emotions. Afterwards, its use evolved to express backing for a political figure, including one notable meme endorsed by the candidate personally, portraying the frog with recognizable attire and hairstyle.
Pepe was also depicted in digital spaces in offensive ways, as a hate group member. Online conservatives traded "rare Pepes" and established digital currency using its likeness. His catchphrase, "that feels good", became a coded signal.
Yet its beginnings were not as a political symbol.
The artist behind it, the illustrator, has stated about his unhappiness for how the image has been used. His creation was meant as simply a relaxed amphibian in this artist's universe.
This character first appeared in an online comic in the mid-2000s – apolitical and notable for a quirky behavior. In a documentary, which documents Mr Furie's efforts to reclaim ownership of his creation, he stated the character came from his life with friends and roommates.
Early in his career, Mr Furie experimented with sharing his art to new websites, where the community began to borrow, remix and reinvent his character. When the meme proliferated into darker parts of online spaces, Mr Furie tried to disavow his creation, even killing him off in a comic strip.
Yet the frog persisted.
"It proves the lack of control over symbols," explains the professor. "Their meaning can evolve and be repurposed."
Previously, the association of Pepe meant that frogs were predominantly linked to conservative politics. This shifted recently, when a confrontation between an activist wearing a blow-up amphibian suit and an immigration officer in Portland spread rapidly online.
The moment occurred shortly after an order to deploy the National Guard to the city, which was described as "war-ravaged". Protesters began to assemble in large numbers on a single block, just outside of an ICE office.
Emotions ran high and a officer deployed irritant at the individual, aiming directly into the ventilation of the costume.
The protester, the man in the costume, responded with a joke, stating he had tasted "spicier tamales". However, the video spread everywhere.
Mr Todd's attire was not too unusual for the city, known for its quirky culture and left-wing protests that delight in the ridiculous – outdoor exercise, 80s-style aerobics lessons, and nude cycling groups. A local saying is "Keep Portland Weird."
The costume was also referenced in subsequent court proceedings between the federal government and the city, which claimed the use of troops was illegal.
While a ruling was issued that month that the president was within its rights to deploy troops, a minority opinion disagreed, noting in her opinion demonstrators' "known tendency for wearing chicken suits when expressing opposition."
"It is easy to see this decision, which adopts the government's characterization as a battlefield, as simply ridiculous," Judge Susan Graber opined. "Yet the outcome goes beyond absurdity."
The action was stopped legally subsequently, and troops have reportedly departed the area.
But by then, the frog had transformed into a significant symbol of resistance for progressive movements.
The costume was seen nationwide at anti-authoritarian protests that fall. Frogs appeared – and unicorns and axolotls and dinosaurs – in San Diego and Atlanta and Boston. They were in rural communities and global metropolises abroad.
The inflatable suit was sold out on major websites, and rose in price.
Mastering the Visual Story
What brings Pepe and the protest frog – is the relationship between the silly, innocent image and serious intent. This is what "tactical frivolity."
This approach rests on what Mr Bogad terms a "disarming display" – frequently absurd, it acts as a "appealing and non-threatening" display that highlights a cause without needing directly articulating them. It's the unusual prop you wear, or the meme circulated.
The professor is an analyst on this topic and an experienced participant. He's written a text called 'Tactical Performance', and taught workshops internationally.
"One can look back to historical periods – under oppressive regimes, they use absurdity to express dissent indirectly and still have plausible deniability."
The idea of this approach is multi-faceted, he explains.
As activists take on the state, a silly costume {takes control of|seizes|influences