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In a significant career move, the 34-year-old coach has resigned her post with the Young Lionesses national team to take over as head coach for National Women’s Soccer League expansion side Bay FC.

A New Chapter

Her appointment follows the departure of Albertin Montoya, who was at the helm of the California club during its debut two seasons in the top-flight American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.

“I have thoroughly enjoyed my time with the FA,” commented Coates. “It has been instrumental in my development both in my career and as an individual. Now, I feel ready and excited to challenge myself in a fresh challenge.”

Track Record of Success

Since taking charge in 2023, Coates managed the England U23s through matches including a 1-0 victory over Norway in the European U23 League and a high-scoring loss to the United States. She will be joined to America is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the Women’s Super League.

Bay FC's CEO, a one-time Football Association technical lead, praised Coates's abilities: “She is both an excellent coach, but she also has a strong record of developing players to succeed on the biggest stages.”

“Coates excels at leading of teams and environments and has the tactical philosophy we were searching for,” added Cossington.

Club Context

The California side experienced a rollercoaster start to its NWSL existence, finishing in seventh place and losing in the playoffs in its inaugural campaign before facing difficulties to a 13th-place finish in 2025.

The new FA women’s technical director, Gavin Step, offered thanks to the departing duo: “We thank Emma and Gemma for their time with us and wish them all the best with their new challenge. They have played a key role in bolstering the progression route between the WU23s and the senior squad.”

“Together, they have directly impacted the development of many promising talents who have progressed into senior Lionesses,” Step concluded.

Player Progression

After succeeding Mo Marley in 2023, Coates has been integral to the promotion of a number of players to the national team, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

Discussions for their replacements is now underway, as the FA looks to continue the progress of the Women’s Under-23s setup in the seasons ahead.